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Signage – The Most Cost-Effective Marketing Strategy


Never underestimate the power of signage, a highly important and cost-effective marketing strategy for your business.

When done right, good signage tells the customer your story – it provides existing and potential customers with important communication cues, increases brand awareness and, in the end, can help to convert a sale.

A customer’s takeaway is more than just your logo – it’s the entire experience, which begins far before the introduction to the sale. From window shopping to the point-of-sale, signage can impact every aspect of a business transaction and experience.

In light of this, it is vital to present your customers with clear, concise and branded signage. With Usher Group signage services, we will help your business to create and execute quality and effective signage to further your business marketing strategy.

Why Signage?

Unlike other forms of marketing from email, social media and even conventional media, signage is a one-off investment. Once your signs have been erected, there are no further costs. When you consider this and the number of people your signage will reach, from the foot traffic walking past window signage to highway motorists passing traffic signs, signage is an incredibly cost-effective marketing strategy.

Signage is also an ongoing campaign, up and visible continuously no matter the time of day. Moreover, there is no need to deal with analytics and timing your posts for the most online traction.

When done well, signage should create connections, elicit emotional responses and establish brand awareness, retaining existing customers and directing potential customers to your business.

What to Think About

There is a direct correlation between the quality of a business’s signage and the perceived quality of the product or service it offers. 

From choosing the right colours to evoke psychological reactions to ensuring consistency among font type and size, numerous considerations go into creating effective signage.

It’s vital to be consistent in your style and ensure your signage reflects your brand character – sometimes you only get that one first impression. With so much at stake, it’s important to speak to the right people when developing your signage.

With the Usher Group signage services, we’re proud to offer you the complete signage solution. Our modern production facilities on the Gold Coast build everything from scratch and take care of every aspect from design to fabrication and installation.

For all your complete signage needs, speak to the Usher Group.

Learn more or enquire now.

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